December Social Media Content Ideas for Hotels

Social Media content ideas for hotelsDecember and the Holiday season are quickly approaching. This is a great time to feature your hotel’s special offers and promotions to drive room nights over the potentially lower occupancy holiday season.  As buyers budget for gifts, they’re looking for great deals on travel to see loved ones.  Here’s a list of promotional ideas to help get your creative juices flowing!

We’ve also included interesting content ideas to help you connect with your fans.  Use these to get started on your hotel’s December social media content calendar.


Hotel holiday promotional ideasShopping days left countdown – pose a question to drive engagement.

Shopping Packages – Is your hotel near a mall or outlet center?  Do you offer shuttle service?  Promote these as a package paired with your breakfast and a great rate.

December 2 – Cyber Monday – offer a special web only rate to your social media connections.

Park and Cruise Packages – Are you near a cruise port? Holiday cruises are very popular. Check out which cruise lines are offering departures this month and target posts to passengers.  Promote your Park and Cruise packages.

Family Overflow – Tell us about your best available rate codes to offer for family overflow rates that we can promote on your social media channels.  Consider a Social Media Only rate that we can promote on FB, Twitter and Google+.

Military and Active Duty Special Offers – Offer deeper than usual discounts to military and active duty and their families traveling this holiday season.

Winter weather and treacherous travel conditionsOffer a Snow Rate – As winter weather hits travel can become treacherous. Promote a snow rate to your social media followers and your local area.  Encourage safe travel and fill potentially lower occupancy nights!



Workspace on DemandMarriott properties – Are you participating in the Workspace on Demand program?  Let us know so we can help you promote it through social media.  Make sure you’re listed properly on the WOD website here:


Sister Cities – Does your city have a sister city somewhere else on the globe?  Send their citizens warm holiday wishes in their national language.  Not sure if your city has one? is a good resource to find out.

December 1 – World AIDS Day

December 10Human Rights Day Use the hashtag #VoiceCount

December 7 – Last day of Hannukah

December 21 – Winter solstice is the shortest day of the year and the onset of winter. Are there winter solstice celebrations planned in your area? Drive food and beverage outlet revenue by inviting your guests to celebrate with a free hot chocolate or latte.

December 24 – Christmas Eve

December 25 – Christmas Day

December 26 – Does your area receive a lot of tourists from Australia or country that celebrates Boxing Day? Make them feel at home with a Happy Boxing Day post.

December 31 – New Year’s Eve – Are you hosting a New Year’s Eve event?  If you are a select service property, tell us about events in your area where you may be referring guests in house.

DECEMBER MUSIC EVENTS & TOURS – These big name acts are on tour in the month of December.  Are they coming to your city and will they potentially drive demand for your market?

Jay Z – Magna Carter Tour | Beyonce – The Mrs. Carter Show World Tour | Pink – Truth About Love Tour | John Mayer Tour | Trans-Siberian Orchestra


These food holidays are good promotional opportunities to highlight items on your menu.  Send us a snapshot from your iPhone and some details so we can promote your menu on the big day!

December 1 – National Pie Day
December 3 – National Apple Pie Day
December 4 – National Cookie Day
December 5 – National Repeal of Prohibition Day – Happy Hour, Yo!
December 6 – National Microwave Oven Day
December 8 – National Brownie Day
December 9 – National Pastry Day
December 10 – National Lager Day
December 12 – National Cocoa Day
December 13 – National Ice Cream Day
December 15 – National Cupcake Day
December 16 – National Chocolate-covered Anything Day
December 19 – National Oatmeal Muffin Day
December 21 – National Hamburger Day
December 25 – National Pumpkin Pie Day
December 27 – National Fruitcake Day
December 31 – National Champagne Day

Use these social media content ideas for hotels to develop your content strategies for December.  If you’re feeling a bit overwhelmed with your hotel’s social media management efforts, contact All Things Hospitality today for a social media evaluation and a quote for social media management for your hotel.  We would love to assist!

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