Three Items Every Hotel Budget Should Address in 2015

Sky Touch TechnologyBudget planning season is upon us. Instead of viewing it with dread, SkyTouch Technology, a cloud hotel PMS provider, has compiled tips to help hoteliers approach their budgeting as an opportunity to further ROI. That is, as long as next year’s budget addresses the following three critical areas of digital marketing, which we consider “must-have” line items to help hoteliers raise the profile of their respective brands in 2015:

Responsive website design (aka, easy access to your hotel brand).  A user’s experience with your website will strongly dictate how positively or negatively they view your hotel brand. Is your site easy to navigate? Is the content up-to-date? Most importantly, can content be easily accessed across any platform or device?  Today’s mobile customer researches and books on-the-go and they demand a seamless experience. Ensure you can deliver this by making responsive, mobile-optimized website design part of your 2015 budget.  In addition, recognize that your customers are being bombarded with messages from competing brands. Allocate dollars toward optimized content and a searchable web presence that includes Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Pay Per Click (PPC). These tools will help ensure that you are “heard” in a noisy online marketplace.

Reputation ManagementOnline reputation management. Are you “listening” to what others are saying online about your brand? How often are you monitoring review sites such as TripAdvisor,, and others? Are you promptly responding to comments posted about your hotel on review sites and social media channels such as Facebook and Twitter? A strong online presence featuring quick response time is vital to maintaining your brand’s reputation… and preventing any issues “aired” online from quickly going viral or escalating into full-blown crises. Every hotelier’s 2015 budget should include increased resources toward online reputation management with the ability to actively listen and respond quickly to customer inquiries, issues, and feedback.

Integrated digital approach. We operate in a fast-paced marketplace with device-toting customers who expect instant access to our brand. Meeting their “real time” expectations is a must for survival within the highly competitive hospitality marketplace.  Therefore, hoteliers must realize that digital marketing should work in concert with other business strategies, particularly real-time availability and pricing. By taking an integrated marketing/management approach, hotels can meet traveler’s demands for up-to-the-minute information and immediately respond to changing market conditions. As such, every hotel manager’s budget should allocate dollars toward a full-featured, cloud hotel PMS. The SkyTouch Technology Hotel OS®, for example, gives hotel managers easy access to dynamic price marketing, reports, and other centralized tools that enable them to manage “on-the-go” from anywhere with an internet connection.

By budgeting and addressing these key digital spending areas, hoteliers will equip themselves with a strong online presence that will enhance the vitality of their brand in 2015 and beyond.

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Social Media Content Ideas for Hotels – February Edition

Ah February ~ the month of love.  This month we’re reminded to love our hearts, our pets, margaritas, strangers and of course, our life partners.  
This list of February content ideas for hotels will help you show some love to your social media followers!  Please enjoy and if you like, show the ATH content team some love by sharing, tweeting, posting and so on.  Thanks! 


  • Social media ideas for hotels.

    Will your hotel promote snow rates or snow escapes?

    February 2 – Groundhog Day: What did Punxatawnee Phil predict for your local weather?  If he says more winter is on the way, remind everyone of your special “snow rates”. If you are located in a milder climate, encourage your audience to escape those frosty predictions and come visit your sunny spot of the world.

  • February 2 – Superbowl 48: Even if your team didn’t make the big game, look for opportunities to celebrate by recognizing hometown heroes with players, cheerleaders and individuals participating at the big event at MetLife Stadium.  For those with a Food and Beverage operation, this is a great revenue opportunity.  Post F&B specials and show the game on TVs in your bar area.  If you are an ATH social media managed property, please tell us about your specials in advance as this will be a very high demand date!
  • February 4 – Rosa Park’s Birthday: Recognize Rosa Parks and her contribution to the American Civil Rights movement. Use the opportunity to recognize local persons who contributed and hometown heroes.
  • February 7 – Winter Olympics Begin: Are athletes or teams from your city or state participating? Wish them luck and share stories of their journey.
  • Social media ideas for hotels

    Don’t miss this prime opportunity to connect with your community.

    February 14 – Valentine’s Day: Promote packages and help your property to maximize revenue. Promote offers from local vendors in the days/weeks leading up to the big day to build community relations. Tweet/post articles with low-cost or free ways to make the day special.

  • February 17 – President’s Day: Encourage your audience to share stories about what President’s Day means to them.  Highlight Presidents from your local market and share highlights from their presidential legacy.
  • February 22 – International World Thinking Day: (Girl Scouts of America) This year’s theme: Education. Encourage Girls Scouts in your local market to share comments on how education has helped them reach their fullest potential.
  • February 23 – Olympics Closing Ceremonies: Congratulate all those that participated and highlight athletes from your local area.  Share heartwarming stories that may not have been splashed all over the media already. Candid images are especially well-received and see the highest engagement.


  • Social content ideas for hotels

    Highlight your heart healthy amenities – food, fitness and a good night’s sleep!

    American Heart Month: Post your most creative heart healthy recipes from your restaurant or from your complimentary breakfast. Post images of actual dishes leaving the kitchen or plated from your breakfast buffet.  We know you’ve found some creative ways to help your health conscious guests stay on track while they travel!  Highlight your healthy amenities like your fitness center and pool.

  • African American History Month: In honor of the 50th Anniversary of the 1964 Civil Rights Act, this year’s theme is The Golden Jubilee of the Civil Rights Act. Share stories of how your city contributed to the Civil Rights Movement. Post historic #TBT images.
  • National Hot Breakfast Month: February is National Hot Breakfast month – if this is one of your complimentary amenities or specialities, this is your time to shine! Highlight your breakfast offerings by posting candid snapshots of guests enjoying breakfast. Perhaps post images of your breakfast host interacting with guests. Food and smiles are always well received!
  • Week of February 4th – National Pancake Week: A great opportunity to highlight your menu offering or to let your Facebook or Twitter page play concierge and feature a local “hometown” favorite pancake house.


  • February 10 – Umbrella Day: Are you in a particularly arid climate where umbrellas are rarely needed? Promote all of outdoor activities available due to the mild climate. Rainy markets – tie a famous umbrella-themed movie scene to a trivia question with a fun giveaway.
  • February 11 – National Inventor’s Day: (in honor of Thomas Edison’s birthday) Highlight a local inventor and their famous or ingenious invention.  A great opportunity to build community relations.
  • February 11 – Make a Friend Day: There’s nothing like a new place to inspire a new friendship. Branch out and make a new friend today on National Make a Friend Day! Host a mixer for your guests so they can mingle and make a friend in a new city.  Don’t forget to post candid images.
  • February 15 – Gumdrop Day: Try a fun post with a trivia question about gumdrops featured in movies or ask fans to post their favorite recipe that uses gumdrops.
  • February 17 – Random Act of Kindness Day: Travel can be tedious and tiring and can make a random of act of kindness feel like a real burden, but, research shows sending a smile to a fellow traveler or holding the door for someone can make you feel as good as the recipient. Encourage your fans to give themselves permission to be a little cheesier than normal and perform a Random Act of Kindness in honor of the day!
  • February 20 – Love Your Pet Day: Your fans love their pets everyday, but, today you can help them make it official by encouraging them to post images and use all the wonderful pet related hashtags to share their four-legged companions with the world.
  • February 22 – Margarita Day: Ask your fans to share their favorite margarita flavor. If you have a bar and/or restaurant, consider offering a margarita special. Ask fans to share photos of their margarita on your page, and show it to their server to get a free offer such as an appetizer.


Most importantly, keep trying new things until you find the message that resonates with your audience.  If you need more ideas, feel free to reach out the Hospitality Social Media Experts at All Things Hospitality.  We offer Social Media Evaluations for hotels and full-service Social Media Management solutions for the hospitality industry.

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December Social Media Content Ideas for Hotels

Social Media content ideas for hotelsDecember and the Holiday season are quickly approaching. This is a great time to feature your hotel’s special offers and promotions to drive room nights over the potentially lower occupancy holiday season.  As buyers budget for gifts, they’re looking for great deals on travel to see loved ones.  Here’s a list of promotional ideas to help get your creative juices flowing!

We’ve also included interesting content ideas to help you connect with your fans.  Use these to get started on your hotel’s December social media content calendar.


Hotel holiday promotional ideasShopping days left countdown – pose a question to drive engagement.

Shopping Packages – Is your hotel near a mall or outlet center?  Do you offer shuttle service?  Promote these as a package paired with your breakfast and a great rate.

December 2 – Cyber Monday – offer a special web only rate to your social media connections.

Park and Cruise Packages – Are you near a cruise port? Holiday cruises are very popular. Check out which cruise lines are offering departures this month and target posts to passengers.  Promote your Park and Cruise packages.

Family Overflow – Tell us about your best available rate codes to offer for family overflow rates that we can promote on your social media channels.  Consider a Social Media Only rate that we can promote on FB, Twitter and Google+.

Military and Active Duty Special Offers – Offer deeper than usual discounts to military and active duty and their families traveling this holiday season.

Winter weather and treacherous travel conditionsOffer a Snow Rate – As winter weather hits travel can become treacherous. Promote a snow rate to your social media followers and your local area.  Encourage safe travel and fill potentially lower occupancy nights!



Workspace on DemandMarriott properties – Are you participating in the Workspace on Demand program?  Let us know so we can help you promote it through social media.  Make sure you’re listed properly on the WOD website here:


Sister Cities – Does your city have a sister city somewhere else on the globe?  Send their citizens warm holiday wishes in their national language.  Not sure if your city has one? is a good resource to find out.

December 1 – World AIDS Day

December 10Human Rights Day Use the hashtag #VoiceCount

December 7 – Last day of Hannukah

December 21 – Winter solstice is the shortest day of the year and the onset of winter. Are there winter solstice celebrations planned in your area? Drive food and beverage outlet revenue by inviting your guests to celebrate with a free hot chocolate or latte.

December 24 – Christmas Eve

December 25 – Christmas Day

December 26 – Does your area receive a lot of tourists from Australia or country that celebrates Boxing Day? Make them feel at home with a Happy Boxing Day post.

December 31 – New Year’s Eve – Are you hosting a New Year’s Eve event?  If you are a select service property, tell us about events in your area where you may be referring guests in house.

DECEMBER MUSIC EVENTS & TOURS – These big name acts are on tour in the month of December.  Are they coming to your city and will they potentially drive demand for your market?

Jay Z – Magna Carter Tour | Beyonce – The Mrs. Carter Show World Tour | Pink – Truth About Love Tour | John Mayer Tour | Trans-Siberian Orchestra


These food holidays are good promotional opportunities to highlight items on your menu.  Send us a snapshot from your iPhone and some details so we can promote your menu on the big day!

December 1 – National Pie Day
December 3 – National Apple Pie Day
December 4 – National Cookie Day
December 5 – National Repeal of Prohibition Day – Happy Hour, Yo!
December 6 – National Microwave Oven Day
December 8 – National Brownie Day
December 9 – National Pastry Day
December 10 – National Lager Day
December 12 – National Cocoa Day
December 13 – National Ice Cream Day
December 15 – National Cupcake Day
December 16 – National Chocolate-covered Anything Day
December 19 – National Oatmeal Muffin Day
December 21 – National Hamburger Day
December 25 – National Pumpkin Pie Day
December 27 – National Fruitcake Day
December 31 – National Champagne Day

Use these social media content ideas for hotels to develop your content strategies for December.  If you’re feeling a bit overwhelmed with your hotel’s social media management efforts, contact All Things Hospitality today for a social media evaluation and a quote for social media management for your hotel.  We would love to assist!

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November Social Media Content Ideas for Hotels

November social media ideas for hotelsIt’s time to think about November content for your hotel’s Facebook page, Twitter feeds and Google+ profile.  Here are some ideas to help you find more to talk about than just Black Friday this November.

American Diabetes Month – Highlight healthy options from your complimentary continental breakfast and on your restaurant menus.  Discuss your fitness center, indoor pool or outdoor heated pool.  Discuss healthy options in your area such as free guest passes to local gyms or that your area is still warm enough to get out and enjoy  trails or running on the beach.

November social media ideas for hotelsSki Season is Coming – Are you near or en route to ski areas? Build excitement with ski reports and open dates for the major ski areas.

National Novel Writing Month – Reach out to writers groups to plan their next retreat at your property.  Connect with book clubs and offer to host their next event to gain exposure for your hotel for local social business.

Peanut Butter Lovers Month – Ask fans to share their most creative use for peanut butter in their kids lunches.

No Shave November for Charity/“Movember” – Ask fans to share photos of their no shave efforts.  Ask local businesses that are letting their team members participate to share.  Highlight businesses that are letting their team members participate. Register teams for “Movember”.

Last minute holiday parties – Dates still open in your event space?  Post last minute holiday party special offers.

November social media ideas for hotels.Showing the big Thanksgiving Day football games in your food and beverage outlets?  Consider posting food and beverage offers to reach guests in house over the holidays.

Holiday lead-ins: Post countdowns to Black Friday, Cyber Monday, and Christmas.  These will work particularly well if you have special social-media only offers and promotions for these holidays.

Dates of Interest

  • November 3rd – Daylight Savings Time ends reminder post with a fun theme.
  • November 5th – Election day
  • November 8th – National Cappuccino Day – a great one for Courtyard properties with Bistros!
  • November 11th – Veterans day; highlight community celebrations.
  • November 25th – National Eat with a Friend Day. How about a 2 for 1 special in your restaurant? Or free dessert with purchase of two entrees?
  • November 27th – Hanukkah begins at sundown. Let us know if this is relevant for your market.
  • November 28th – Thanksgiving
  • November 28th/29th – Black Friday – Do you have a special offer and booking link you would like us to post? Are you in a shopping area that may experience additional demand? Could you post a special shopping rate and promote in the weeks leading up to Black Friday?

Brand Initiatives

  • November 4 – 8 Marriott properties – Post follow up photos to Marriott Global Customer Appreciation Week.
  • Remember to share team holiday celebrations.
  • Is your brand doing anything new and exciting? Do you have special holiday beverages in your food and beverage outlets? Tell your social media following! Send pics for us to post!
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Social Media Content Ideas for Hotels – October

Having trouble building your October Social Media content calendar for your hotel?  Here are some ideas for interesting hotel social media content that will engage your fans, expand your social reach and sell some guest rooms, food and beverage and holiday catered events, too!


Social Media content ideas for hotelsBreast Cancer Awareness Month – How is your property recognizing this month?  ATH Social Media Management clients – send us pics of your team’s recognition efforts and we’ll post them for you!

Bosses Day October 16 – Suggest your fans treat their boss for lunch at your restaurant.  Send us snapshots to post.

Columbus Day October 14 – If this is a big one in your market, let’s post about it!


holiday-eventsHoliday Events – Do you have space available for holiday events?  Send us your most popular holiday menu items and we’ll pair it with an eye-catching holiday image for an engaging post.  (Don’t forget to include details about the menu item.)

Creative October Holiday blitz images – Do you have plans for creative blitzes over the Fall/Oktoberfest Holidays?  Make sure you send us photos to post on your pages.


World Habitat Day October 7 – A day of grassroots action to advocate for universal housing. Is your property involved in Habitat for Humanity action?

Other ideas: 

Local heroes and news stories are great around the holidays.  Send some for us to share.  Are you supporting holiday toy drives? Now would be a good time to start getting the word out.


National Golf Day October 4 – Are you near a golf course?  Tell us about local courses and we’ll make sure we tag them in your post.

Physician Assistant Day October 6 – Could be a great post for properties in medical center areas!  Let us know if this is relevant for you.  Think of ways to recognize these special guests to extend the reach beyond social media.

national-smile-dayNational Smile Day October 7 – Send us a snapshot of one of your smiling front desk team members and we’ll come up with a catchy tagline to post!

NATIONAL FOOD DAYS – If these items are on your menu, send us a snapshot and we’ll highlight them on its ‘National’ holiday.  Tell us a little about your menus item so we can make the post even more tantalizing!

National Dessert Day October 14 – Send us a snapshot of your most decadent dessert to post!  Drive incremental revenue with a special Facebook only offer!

breakfastWorld Egg Day October 11 – This one is perfect for all the properties with complimentary breakfast that serve eggs.

World Pasta Day October 25 – Send us a snapshot of your best selling pasta dish and a wine pairing to drive incremental revenue.

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6 Critical Steps for Hotel Social Media Success

Best Practices for Hotel Social Media Success

Six Critical Steps to Social Media Success for HotelsSocial networks power the digital relationships and communication between over a billion people on the Facebook network alone.  Now more than ever, social networks play a critical role in powering relationships between hotels and customers.

It seems there are endless  social media and reputation management sites out there, and new ones springing up every day.  Chances are, if your hotel has been around for a while, there could be a page established for your property already.  In fact, in some social media platforms, virtually anyone can create a page on your behalf.

Not sure what to do next? Follow these steps to get on the path to awareness and control of your hotel’s social media presence.


It is imperative that you find and gain control of your profile on social media sites in order to ensure that your reputation isn’t at the mercy of your guests, the site or unscrupulous competitors.   Use your favorite search engine and type in your hotel name and Facebook, Twitter, Yelp, Google+, etc.  Keep track of your results and follow the site’s steps to claim your profile on each.  Step 1 summary: Claim and control.


We’re shocked by the number of properties that cannot access their existing profiles due to loss of credentials.  We recommend having two members of management at a property level, or one at the property and one at your corporate or ownership office with access to all credentials.  Promotions or terminations can happen quickly, and this can lead to important information being lost in the process.  Most sites have a recovery process, but some are easier to navigate than others. It’s best to avoid this and maintain continuous access with good records.  Main point: Be a control freak when it comes to credentials.


Because there are so many sites, not all make sense for your property to be active on continuously.  For example, if your hotel isn’t visually stimulating, maybe Pinterest isn’t the right fit.  Consider focusing on the less image-centric platforms that will allow you to focus on the services/efforts that are displaying your hotel in the best possible light.  Or use Pinterest to display images of your area, attractions and services.   The key is to control the content.


Once you’re seeing customer interaction and published comments, don’t ignore them! Whether good or bad, we are firm believers in responding to ALL reviews.  If you’re backtracking, a 30 or 60 day window is appropriate. Bringing up old issues that have  receded into the background can backfire.  Key point: consistently respond to show you care.


Once you figure out which sites you want to invest your time in, come up with a plan.  Use your monthly sales action steps, convention calendars, brand scheduled promotions, and in-house events for guidance.  Don’t forget to share any awards, honors, and community support efforts. There’s nothing wrong with giving yourself a pat on the back.  Your customers will appreciate it and want to do business with someone who is successful and shares positive messages.  Takeaway: Make a plan but be ready to adjust.


Consult a third party with a robust reporting system, or look at the metrics each site provides.  Tailor your approaches to address the bad, mention an action step, and offer praise for the good.  Without measurement, you can’t prove your return on the time invested, that your plans are working or that, most importantly, guests are responding to your efforts.  The pudding: the proof is in there somewhere, make sure you can show it. 

Only about 32% of hotels are actively responding to reviews and comments made by their guests.  Set yourself apart from the competition and take control of your social reputation.  Knowing where to start is half the battle.  All Things Hospitality has over 30 years combined experience in the hospitality industry.  We follow these steps daily on behalf of our hotel and restaurant clients and believe they will work for you, too.

Contact All Things Hospitality for help with crafting your Social Media Hotel Success plan.

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